Creating and delivering effective presentations is in many ways like building a house. It starts with a blueprint which defines the foundation, overall structure and flow of the house, which in turn defines what materials will be needed.

Home blueprints have many of the same elements; a kitchen, dining room, living room, bedrooms, baths, etc. How these elements are combined is what distinguishes a Colonial style home from a Cape Cod, Tudor or Victorian style.

So it is with presentations.  The business recommendation presentation you develop and deliver is not the same presentation you would use to address a customer quality issue or to position a customer to accept a price increase for your products and services.    Read More