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Navigating Negotiations
 

You will never plough a field if you only turn it over in your mind.

– Irish Proverb

Positioning Your Company

When responding to a business situation, particularly an opportunity such as a request for proposal remember the fundamental question in their mind — Why should I select you as a supplier? Consider the following list of "reasons" often included by suppliers in proposal responses. What is wrong with this picture? 

Our company...

...was founded in 1983
...offers extensive experience
...is a $125 million company
...is committed to quality
...has an internal design staff
...offers the best value

If you answered that they are internally focused qualifications rather than customer focused benefits you are avoiding the trap many companies face. Benefits, clearly framed from your customer's perspective, not qualifications, are why a customer will give you business as a product or service supplier.    Read More

Mapping the Negotiation

Skilled negotiators start with a detailed plan of exactly what they want from their negotiations. Take the time to thoroughly understand what you want and need from this business situation.  Formulate a list of the items that you're willing to compromise and concede if necessary. Know your budgetary constraints and how they will effect your discussions.

Effective planning is crucial to meeting your negotiation objectives. To reach a mutual agreement, specific events must take place before you "meet across the table" with a customer, business partner or supplier.

As you begin to map the negtiation, frame the situation and its risks. In the early stages of framing, anticipate what the other side will want to achieve and prepare for the negotiation process with this perspective also in mind.

Create a complete list of the issues and priorities from both sides to determine the outline for your negotiation agenda.    Read More